RESUME

Professional

info

Versatile Communications Specialist with a proven ability to adapt quickly to new technologies and platforms. Passionate about crafting compelling, audience-focused messages that drive engagement and deliver measurable impact.

Specialties:

Copywriting & editing, business & technical writing, content strategy & creation, social media marketing, email & direct mail campaigns, digital & print design, event planning & promotion, environmental communication, nature conservation, and data management & strategy

Professional

experience

Digital Marketing Manager
United Way of Central Alabama, 2023 - present

Oversee digital strategy, content creation, and multi- channel marketing to enhance brand visibility, donor engagement, and community impact for one of Alabama's largest and most influential nonprofit organizations.

Director of Marketing & Communications
Cahaba River Society, 2016 - 2023

Led strategic marketing, digital communications, and public engagement efforts to increase awareness, strengthen partnerships, and drive community action in support of the Cahaba River, one of the most biologically diverse waterways in the world.

Marketing Coordinator
Alden Systems, 2016 - 2017

Created and managed B2B digital marketing content, including blogs, white papers, and email campaigns, to support inbound lead generation for a pioneering SaaS company specializing in infrastructure and asset management solutions.

Director of Marketing
Greater Birmingham Humane Society, 2015 - 2016

Developed and executed marketing strategies to elevate public awareness, increase community engagement, and support fundraising for Alabama's oldest and longest- standing humane society, recognized nationally as a center of excellence in animal sheltering.

Development & Communications Coordinator
Alabama Rivers Alliance, 2007 - 2015

Managed web and print communications, branding, and public outreach initiatives to build community partnerships and advocate for the protection of Alabama's rivers as a statewide coalition dedicated to conserving and protecting Alabama's waterways.

Katie Robertson Shaddix photo_edited.jpg

Skills

Digital Marketing

Strategy, analytics, and campaign optimization

Content Strategy & Creation

Web, blog, social media, email, and multimedia content

Email Marketing

Automation, A/B testing, segmentation (MailChimp, HubSpot, Vertical Response)

Social Media Marketing

Management, paid advertising, engagement strategy (Sprout Social, Meta Business Suite)

SEO & Web Analytics

Google Analytics, keyword strategy, and performance reporting

Editing & Proofreading

AP Style, Chicago Manual, and technical documentation

Graphic & Web Design

Branding, layout design, UX/UI principles

Event Planning & Promotion

Digital and in-person event marketing

Nonprofit Development

Fundraising campaigns, donor engagement, grant writing & review

Database & CRM

Management: Donor & customer relations, campaign tracking

Software

Design
Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Canva
Microsoft Office Suite

CRM
ebase
HubSpot
Salesforce

Email & Digital Marketing

Constant Contact

iContact

MailChimp
Vertical Response

CMS
HubSpot
Plone
Tyfoon
Wix
WordPress

Education

University of Alabama at Birmingham

MA, English Composition and Rhetoric

2009

Graduate Assistant, Sigma Tau Delta English Honor Society

Focus on Business & Technical Writing and Visual Rhetoric

University of Montevallo

BA, English, Philosophy Minor

2003

President's List, Dean's List, Sigma Tau Delta English Honor Society, Philosophy Club Secretary

Affiliations

Do Dah Day Board of Directors

2012 - 2016

Board of Directors member of Birmingham, Alabama's oldest annual event which serves as a fundraiser to benefit homeless animals in Jefferson County.

Chair of Beneficiaries Committee, overseeing the award of over $50,000 to animal rescue organizations in 2014. Member of Public Relations, Web, and Social Media Committees.