RESUME

Professional

info

Communications specialist with dynamic experience. Rapid adapter of new software. Passionate about crafting impactful messages that reach diverse audiences.

Specialties: copywriting and editing, business and technical writing, content creation and strategy, social media marketing, email and direct mail marketing, editing, digital and print design, event planning and promotion, nature conservation, environmental communication, data management & strategy.

Professional

experience

Communications Strategist, Self-employed, 2003 - present
Empowering diverse clients, including large and small businesses, NGOs, and individuals, by strategically navigating and optimizing communication channels to achieve their goals.

Director of Marketing & Communications
Cahaba River Society, 2016 - 2023
Management and production of digital and print communications, including website, annual reports, newsletter, and social media. Fundraising database and CRM. Technology management to improve efficiency and maximize efficacy.

Marketing Coordinator
Alden Systems, 2016 - 2017
Content creation, copywriting, and editing of industry-specific, B2B digital marketing collateral employing inbound-marketing strategies for an innovative software company offering solutions to collect, communicate, and manage data.

Director of Marketing
Greater Birmingham Humane Society, 2015 - 2016
Directed marketing department for the largest and longest standing humane society in Alabama. Oversaw strategy for creating awareness and engaging community members with the organization and its work as a center of excellence in animal sheltering.

Development & Communications Coordinator
Alabama Rivers Alliance, 2007 - 2015
Served as the dynamic nexus of web and print communications of a statewide organization
dedicated to protecting and restoring Alabama’s water resources through building partnerships, empowering citizens, and advocating for sound water policy and its enforcement.

Skills

Business & Technical Writing

Copywriting

Copy Editing

Content Creation

Database Management

Direct Mail Marketing

Email Marketing

Editing

Event Planning & Promotion

Grant Writing & Review

Messaging

Nonprofit Development

Print Design

Proofreading

Social Media Marketing

Web Design

Software

Design
Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Canva
Microsoft Office Suite

CRM
ebase
HubSpot
Salesforce

Email & Digital Marketing

Constant Contact

iContact

MailChimp
Vertical Response

CMS
HubSpot
Plone
Tyfoon
Wix
WordPress

Education

University of Alabama at Birmingham

MA, English Composition and Rhetoric

2009

Graduate Assistant, Sigma Tau Delta English Honor Society

Focus on Business & Technical Writing and Visual Rhetoric

University of Montevallo

BA, English, Philosophy Minor

2003

President's List, Dean's List, Sigma Tau Delta English Honor Society, Philosophy Club Secretary

Affiliations

Do Dah Day Board of Directors

2012 - 2016

Board of Directors member of Birmingham, Alabama's oldest annual event which serves as a fundraiser to benefit homeless animals in Jefferson County.

Chair of Beneficiaries Committee, overseeing the award of over $50,000 to animal rescue organizations in 2014. Member of Public Relations, Web, and Social Media Committees.